Travel

Travel Advisors Address the Power of Gen Z and the Emotional Quotient

Kevin Laminto  / Unsplash

Three young tourists in downtown Melbourne. At Virtuoso Travel Week, travel advisors learned the impact of young people on family travel decisions and what advisors need to know to serve this increasingly influential market. Kevin Laminto / Unsplash

Skift Take: Travel advisors are finding that kids are playing an increasingly important role in travel planning decisions. They must address the preferences of all family members, including their emotional needs.

— Maria Lenhart

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