Travel

Allegiant Air Is Counting On New NFL Stadium in Vegas to Boost Recognition

Allegiant Air

Allegiant Air is the name sponsor of the new NFL stadium in Las Vegas. Allegiant Air

Skift Take: Allegiant Air wants more customers to know what it is, so it’s putting its name on a new NFL stadium. It’s an out-of-character move for America’s most frugal airline.

— Brian Sumers

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