How Much the Human Connection Still Matters

Sommet Education

The Glion Institute of Higher Education, which is part of Sommet Education in Montreux, Switzerland, has launched a master’s program in luxury and guest experience. Sommet Education

Skift Take: Serving the emotional needs of clients, a key theme during this year’s Virtuoso Travel Week, is another indicator of how the travel advisor’s role continues to evolve beyond the booking of travel. Tech tools are a help in determining emotional needs, but not as much as human interaction.

— Maria Lenhart

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Travel Advisors Address the Power of Gen Z and the Emotional Quotient

Kevin Laminto  / Unsplash

Three young tourists in downtown Melbourne. At Virtuoso Travel Week, travel advisors learned the impact of young people on family travel decisions and what advisors need to know to serve this increasingly influential market. Kevin Laminto / Unsplash

Skift Take: Travel advisors are finding that kids are playing an increasingly important role in travel planning decisions. They must address the preferences of all family members, including their emotional needs.

— Maria Lenhart

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Today’s Honeymooners Want Adventure Over Relaxation

One&Only Nyungwe House

At the One&Only Nyungwe House in Rwanda, honeymooners can go tea picking with a staff member. Couples are increasingly choosing adventure-filled honeymoons. One&Only Nyungwe House

Skift Take: Once, many honeymooners just wanted to relax at a quiet beach. But times change. Now it’s all about adventure, experts say. And why not? In all aspects of travel, people are becoming more daring.

— Brian Sumers

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Travel Advisors Say Price — Not Pollution — Still Top Concern for Most Cruisers

Carnival Corp.

The MS Koningsdam as seen in an aerial view in Venice. Travel advisors aren’t seeing much impact from the pollution fine against Carnival Corp. Carnival Corp.

Skift Take: While the cruise industry’s dismal record on sustainability hasn’t yet sparked concern among most cruise passengers or inspired major changes, small cruise operators are stepping up their game on green practices.

— Maria Lenhart

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Barcelona Openings Underline a Luxury Market in Transition

Amit Geron  / Sir Hotels

The Sir Victor facade. The hotel is one of Barcelona’s newest openings. Amit Geron / Sir Hotels

Skift Take: Sophisticated serenity is the best way to describe luxury hospitality in the Catalan capital where troubles including sky-high petty crime rates, legality surrounding Airbnb, and political tensions bubble under the surface. For a city once considered the coolest in Europe, its development is useful to watch for other cities just now entering their gilded age of tourism.

— Samantha Shankman

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Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Marriott International

A Marriott Homes & Villas property in Tulum. Marriott launches dynamic pricing for Bonvoy rewards this September. Marriott International

Skift Take: Marriott’s new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

— Grant Martin

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